1. What makes South Korea attractive to international companies today, and where do you see the biggest business opportunities? Korea has highly connected consumers, sophisticated logistics, advanced manufacturing and strong internet/mobile infrastructure which make the opportunity for business not simply to sell to Korea, but further to use Korea as technology, manufacturing, R & D and regional launch platform. South Korea's GDP reached approximately USD 1.87 trillion in 202

Korea is no longer just known for its powerful industrial economy and highly advanced IT sector. Over the past years, it has emerged as a country that fascinates the world culturally, socially, and technologically. From children to older generations, people across the globe are discovering and embracing what is now widely known as K-culture. Driven by creativity and innovation, Koreans have built a cultural influence that reaches far beyond their borders. In an era where glob